Senior Digital Marketing Specialist (SEM-Led | Client-Facing)

Senior Digital Marketing Specialist (SEM-Led | Client-Facing) tentwenty · Dubai Airport Freezone, Dubai, UAE

Discover tentwenty – Your Playground for Creativity At tentwenty, we don't just build websites, web shops, and apps. We craft digital experiences that blend stunning design with seamless functionality. Rooted in a European work ethic and proudly based in the Dubai Airport Freezone, our in-house team delivers high-quality, innovative solutions with a personal touch. What makes us different? We think like entrepreneurs, ensuring every project, big or small gets the same passion, precision, and creativity. With a fast-growing, dynamic team and a collaborative atmosphere, we create work that stands out, just like our people. Check out our work: tentwenty.me/showreel2024

Role Overview We are looking for a Senior Digital Marketing Specialist with a strong primary focus on SEM and performance marketing, and a working knowledge of SEO. This is a client-facing, individual contributor role. The right candidate can confidently own Google Ads strategy and execution, communicate campaign performance to clients with clarity and authority, and bring structured thinking around how AI tools can sharpen both internal workflows and client-facing deliverables. Location: Business Bay, Dubai, UAE

Responsibilities

SEM & Performance Marketing (Primary Focus) Own and execute tentwenty's client's Google Ads strategy across paid search, remarketing, display, and Performance Max campaigns. Build, manage, and optimise advertising budgets (typically [insert typical monthly spend range across the portfolio]) to deliver measurable ROI for clients across industries. Design full-funnel customer journeys including landing page flows, ad sequencing, nurturing paths, and conversion tracking setups. Write high-performing ad copy aligned with brand tone and campaign objectives, copy that converts, not just impressions. Run structured A/B tests across ads, creatives, and landing pages; translate findings into documented optimisation decisions. Produce clear, well-structured performance reports and present campaign insights to clients with confidence and professionalism. Stay current on SEM developments: AI-assisted bidding, audience targeting changes, privacy updates, and platform shifts. Collaborate with UX, design, and development teams to ensure landing page performance aligns with campaign intent.

SEO (Supporting Capability) SEO is not the core of this role, but the right candidate will have a solid working understanding of how organic and paid search interact and will be comfortable contributing to SEO conversations with clients when needed. Support SEO audits, keyword gap analysis, and on-site optimisation reviews where they intersect with paid strategy. Contribute to technical SEO discussions particularly around tracking, indexation, and landing page health. Understand local SEO fundamentals, including Google Business Profile and map-pack visibility. Coordinate with the internal SEO lead on accounts where SEM and SEO run in parallel.

AI Integration (Mandatory Capability) This is not optional. We expect candidates to demonstrate a clear, practical command of AI tools, not awareness of them. The role requires an active, documented approach to using AI to improve how work gets done and how it gets presented. This is distinct from platform-side automation like Smart Bidding or Performance Max, covered above under SEM; here we're specifically looking at how you personally use AI tools, such as ChatGPT or Claude, to improve your own workflow and output. Present specific, tested strategies for using AI to improve internal workflows: campaign planning, copy generation, audience research, and reporting automation. Demonstrate how AI tools have been applied to improve client deliverables including presentations, performance summaries, and strategic recommendations. Use AI responsibly and with editorial judgement