Head of Sales

Job Description

Position Title: Head of Sales

Company: BI Group

Location: Dubai, UAE

Department: Sales

Reports To: Chief Executive Officer (CEO)

Employment Type: Full-Time

Position Overview

The Head of Sales is responsible for leading and driving the overall sales strategy, performance, and growth of BI Group's real estate portfolio in the UAE.

Acting as the commercial leader of the business, the role is responsible for developing and managing the internal sales function, broker network performance, sales operations, customer journey, and revenue generation across all residential and mixed-use developments.

The Head of Sales ensures that sales targets are achieved through effective leadership, market intelligence, broker engagement, sales governance, and close coordination with Marketing, Development, Design, Finance, and Legal teams. The role combines strategic planning with hands-on execution to maximize project absorption rates, profitability, customer satisfaction, and market positioning.

Company Overview

BI Group is a Dubai-based real estate development company delivering high-quality residential and mixed-use developments. The company focuses on innovation, build quality, customer experience, and sustainable growth while managing projects throughout the full development lifecycle — from land acquisition and design through construction, sales, and handover.

Key Responsibilities

1. SALES STRATEGY & REVENUE MANAGEMENT

1.1 Sales Planning & Execution

· Develop and implement the overall sales strategy for all BI Group developments

· Establish annual, quarterly, and monthly sales targets

· Drive achievement of sales revenue, volume, and profitability objectives

· Develop project-specific sales strategies aligned with market demand and project positioning

· Monitor sales performance against targets and implement corrective actions where required

· Lead sales forecasting, pipeline management, and revenue planning

· Provide regular sales performance reports to executive management

1.2 Market Intelligence

· Monitor Dubai real estate market trends, competitor activity, pricing movements, and customer preferences

· Identify market opportunities and emerging demand segments

· Recommend pricing adjustments and sales initiatives based on market conditions

· Support feasibility studies and business cases for future developments

· Provide commercial input during project planning and product development stages

2. PROJECT SALES MANAGEMENT

2.1 Sales Launch & Project Performance

· Lead sales preparation and launch activities for new developments

· Ensure sales teams and broker partners are fully trained on project details, USPs, pricing, and payment plans

· Monitor project sales velocity and absorption rates

· Develop and execute sales campaigns to maintain momentum throughout project lifecycles

· Collaborate with Marketing to maximize lead generation and conversion effectiveness

· Monitor inventory movement and optimize unit release strategies

2.2 Pricing & Commercial Strategy

· Participate in pricing committee discussions

· Review pricing recommendations and discount strategies

· Ensure pricing policies support revenue optimization while maintaining competitiveness

· Evaluate special offers, promotions, and incentive schemes

· Monitor sales margins and commercial performance

3. BROKER NETWORK MANAGEMENT

3.1 Broker Relations

· Build and maintain strategic relationships with brokerage firms across Dubai and international markets

· Expand BI Group's broker network and channel partnerships

· Develop broker engagement strategies to increase project exposure and sales volumes

· Conduct regular broker presentations, roadshows, and networking events

· Establish broker performance management frameworks

3.2 Broker Performance

· Monitor broker productivity and contribution levels

· Develop incentive and recognition programs