Digital Marketing Specialist

We are seeking a highly motivated and results-driven Digital Marketing Specialist with 4–5 years of proven experience in SEO and Social Media Advertising to join our growing team.

Key Responsibilities:

• Develop and implement effective SEO strategies to improve website rankings and organic traffic.
• Plan, execute, and optimize paid social media campaigns across platforms such as Meta (Facebook & Instagram), LinkedIn, TikTok, and Google Ads.
• Conduct keyword research, competitor analysis, and performance tracking.
• Manage content marketing initiatives and social media engagement activities.
• Monitor campaign performance and provide data-driven insights and recommendations.
• Collaborate with internal teams to create compelling marketing content and promotional campaigns.
• Generate leads and improve conversion rates through targeted digital marketing efforts.
• Prepare regular reports on campaign performance, ROI, and key marketing metrics.

Requirements:

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 4–5 years of hands-on experience in SEO and Social Media Advertising.
• Strong knowledge of Google Analytics, Google Search Console, Google Ads, Meta Ads Manager, and SEO tools.
• Experience in content strategy, lead generation, and performance marketing.
• Excellent analytical, communication, and project management skills.
• Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications:

• Prior experience in the UAE healthcare industry.
• Proven track record of successfully managing and optimizing digital marketing campaigns for healthcare organizations.
• Familiarity with UAE healthcare marketing regulations and best practices.

Pay: AED1,763.00 - AED8,509.85 per month

Work Location: In person