Digital Marketing & Video Specialist (Healthcare Experience Required)

Job Title: Digital Marketing Specialist & Video Specialist

Job Type: Full-Time

About the Role

We are looking for a creative, data-driven Digital Marketing & Video Specialist to elevate our brand’s online presence. In this role, you will lead the charge in telling our brand's story through engaging multimedia, while optimizing campaigns across all major digital channels. The ideal candidate is equally comfortable analyzing a Google Ads dashboard, scripting a concept, and editing high-converting, short-form videos.

Key Responsibilities

Video Production & Editing

• Plan, film, and edit engaging video content (e.g., product highlights, behind-the-scenes, customer testimonials).
• Optimize and adapt video content specifically for platforms like Instagram Reels, TikTok, YouTube Shorts, and Facebook.
• Execute post-production tasks, including cutting raw footage, color grading, sound mixing, adding motion graphics, and integrating subtitles/captions.
• Manage and organize the company’s digital asset library and video files.

Digital Marketing Strategy & Execution

• Develop and execute data-driven digital marketing campaigns to increase brand awareness and drive lead generation.
• Manage and grow social media channels by consistently posting high-quality, relevant content.
• Assist with Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to enhance online visibility.
• Set up, monitor, and optimize paid advertising campaigns (e.g., Meta Ads, Google Ads, TikTok Ads).
• Track and analyze campaign performance metrics (ROI, CTR, engagement rates), providing regular reports with actionable insights.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Media, Communications, or a related field.
• Experience: 2–4 years of proven experience in a dual Digital Marketing and Video Editing role in Healthcare.
• Video Editing Software: Proficiency in industry-standard editing software (e.g., Adobe Premiere Pro, After Effects, DaVinci Resolve, or Final Cut Pro).
• Marketing Tools: Familiarity with Google Analytics, Meta Business Suite, Google Ads, and email marketing platforms (e.g., Mailchimp).
• Trend Awareness: Strong understanding of current social media trends, viral formats, and audience behaviors, particularly in the UAE/GCC region.
• Soft Skills: Excellent storytelling ability, strong time management, and the capacity to meet tight deadlines

Work Location: In person