SEO & Digital Marketing Specialist

Location: Dubai, UAE
Job Type: Full-Time
Experience Required: 4+ Years

About the Role

We are looking for an experienced SEO & Digital Marketing Specialist to join our growing team in Dubai. The ideal candidate will have strong expertise in SEO, Digital Marketing, Google Merchant Center, Amazon Product Listings, and a solid understanding of website development and coding principles.

Key ResponsibilitiesSearch Engine Optimization (SEO)

• Develop and execute comprehensive SEO strategies to improve organic rankings and website traffic.
• Perform keyword research, competitor analysis, technical SEO audits, and on-page/off-page optimization.
• Monitor website performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools.
• Implement link-building strategies and improve domain authority.
• Work closely with developers to resolve technical SEO issues.

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Manage Google Ads, social media campaigns, email marketing, and lead generation activities.
• Analyze campaign performance and provide actionable insights to improve ROI.
• Stay updated with the latest digital marketing trends and best practices.

Google Merchant Center

• Manage and optimize Google Merchant Center accounts.
• Create, maintain, and troubleshoot product feeds.
• Ensure compliance with Google Shopping policies.
• Optimize product data for maximum visibility and performance.

Amazon Marketplace Management

• Create, manage, and optimize Amazon product listings.
• Conduct Amazon keyword research and listing optimization.
• Improve product titles, descriptions, bullet points, and backend search terms.
• Monitor product performance and competitor activities.

Website & Technical Knowledge

• Possess working knowledge of HTML, CSS, JavaScript, and website architecture.
• Coordinate with development teams for website enhancements and SEO implementation.
• Identify and resolve technical issues impacting website performance and search rankings.

Requirements

• Minimum 4 years of proven experience in SEO and Digital Marketing.
• Strong hands-on experience with Google Merchant Center and Google Shopping.
• Experience managing and optimizing Amazon product listings.
• Good understanding of HTML, CSS, JavaScript, and technical SEO.
• Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
• Strong analytical, reporting, and problem-solving skills.
• Excellent communication skills and attention to detail.

Preferred Qualifications

• Experience with Shopify, WordPress, Magento, or other eCommerce platforms.
• Knowledge of Conversion Rate Optimization (CRO).
• Experience managing Google Ads and Meta Ads campaigns.
• Familiarity with AI-powered marketing tools and automation platforms.

What We Offer

• Competitive salary package.
• Career growth and advancement opportunities.
• Dynamic and collaborative work environment.
• Opportunity to work on international and eCommerce projects.

Work Location: In person