Digital Marketing Specialist - MEA

The people here at Apple don’t just craft products - they build the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.

Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, in many ways, is the face of Apple to our largest customers.

In this role, you will be in a key position to fully take advantage of our products and the huge interest for Apple in the local market to drive our sales to the next level.

As the Digital Marketing Specialist for MEA, you will implement and scale comprehensive digital marketing strategies to achieve Apple’s Channel sales objectives.

Description

Collaborate with Worldwide, Central and regional cross-functional teams to oversee the digital marketing channel performance & effectiveness

Scale industry leading digital marketing executions, best practices, tools & resources to support our sales teams in executing high quality and impactful campaigns

Lead development and execution of digital marketing strategies aligned to the overall business goals especially focused on lower funnel tactics aimed at driving online sales

Collaborate with internal teams, agencies and platform partners supporting execution of digital campaigns across all digital marketing channels

Influence internal stakeholders and agencies to create asset requirements for deployment across all digital platforms and touch points within Channel sales

Track, analyse and make recommendations on key digital marketing campaign KPIs and metrics providing teams with actionable insights & improvements for future campaigns

Collaborate with sales teams and partners to maximise budget effectiveness and efficiency utilising latest testing methodologies and industry tools

Provide industry leading consultation on digital marketing best practices, trends, consumer insights, competitor analysis, and market research.

Preferred Qualifications

Arabic speaking highly preferred.

Minimum Qualifications

5+ years industry and/or agency experience in digital commerce/marketing, with demonstrated experience developing and driving eCommerce sales strategy is a must.

Proven ability to develop a strategy and drive objectives through multi-faceted marketing partnerships (brand, channel partners, marketing platforms & agencies)

Demonstrated experience supporting a global digital marketing centre of excellence and driving data-driven decision making within an organization

Deep understanding and utilization of various digital marketing platforms, analytics tools and modern marketing tech stacks

Experience working with global digital technology teams to support design and inclusion of digital marketing requirements in the global product roadmap

Proven ability working with advanced analysis tools (eg. Tableau, BI Applications), leveraging digital marketing data into actionable insights

Excellent verbal and written communication skills and able to thrive within a complex matrix organization, driving business objectives through influence

Advanced experience in Paid Search including Google Shopping, Affiliates, CRM, Social with Conversions goal etc