Content & Marketing Automation Specialist

Role Overview

We are seeking a dynamic and agile professional who bridges creativity and commercial strategya storyteller with a marketing brain and a systems mindset. The role demands someone fluent in Salesforce Marketing Cloud (SFMC) and automation platforms, who can craft compelling, brand-aligned content while driving measurable engagement through data-driven campaigns.

Key Responsibiliti

esContent Creation & Brand Storytelli

• ngDevelop engaging and high-performing copy for email, SMS, WhatsApp, and digital campaign
• s.Ensure all content adheres to brand tone, visual identity, and communication standard
• s.Collaborate with the creative and design teams to conceptualize campaigns that drive awareness, engagement, and conversio
• n.Create story-driven content that aligns with the customer journey and supports marketing objective

s.Marketing Automation & Syste

• msBuild, test, and optimize communication journeys usin g Salesforce Marketing Cloud (SFM C
• ).To dispatch timely communications to the right segmen
• t.Manage audience segmentation, A/B testing, and campaign reportin
• g.Ensure seamless integration and automation across customer touchpoint
• s.Work closely with data, CRM, and digital teams to enhance personalization and performanc

e.Strategy & Collaborati

• onSupport commercial campaigns and product launches through creative and strategic content plannin
• g.Partner with cross-functional teams (CX, Marketing, Digital) to ensure message alignment and maximize impac
• t.Analyze campaign results and continuously refine communication effectivenes
• s.Act as a brand guardian, maintaining consistency in language, tone, and message across all channel

**s.

Qualifications & Experie**

• nceBachelor’s degree in Communications, marketing, media, literature or related field (Master’s preferre
• d).5–8 ye ars of experience in content marketing, copywriting, or digital communicatio
• ns.Proven experience wi th Salesforce Marketing Cl oud or other automation platforms (ActiveCampaign, HubSpot, etc
• .).Strong understanding of brand guidelines, customer journeys, and digital ecosyste
• ms.Excellent command of English; Arabic proficiency is a pl
• us.Strong analytical mindset with commercial awarene
• ss.Agile, proactive, and solution-oriented with a collaborative approa

**ch.

Desired Sk**

• illsCreative Copywriting & Brand Storytel
• lingContent Strategy & SEO Wri
• tingCampaign Planning & Marketing Automa
• tionData-driven Decision Ma
• kingProject Management (Asana, ClickUp, e
• tc.)Strong communication, problem-solving, and leadership abili

ties