Vertical Marketing Manager (f/m/d)

We are looking for an experienced Vertical Marketing Manager (f/m/d) to drive global marketing strategies for key industries and scale the positioning of our Buildings portfolio. In this role, you will own vertical marketing plans, shape compelling value propositions, and translate strategic narratives into impactful campaigns and content. Working closely with global stakeholders, you will enable sales and demand generation teams, leverage market insights, and ensure consistent, scalable marketing execution across regions.

What we offer you

• An attractive remuneration package
• Access to Siemens share plans
• 30 days of paid vacation and a variety of flexible work schedules that allow time off for you and your family
• 2 to 3 days of mobile working per week as a global standard
• Flexible training opportunities for both your professional and personal development that you can tailor to your interests

Since each of over 300,000 team members feels that other benefits are particularly important, and we cannot list our entire benefit portfolio here, you can find more information here.

The individual benefits are subject to regulatory, contractual, or corporate conditions.

How you’ll make an impact

• As a Vertical Marketing Manager, you develop global marketing strategies and content tailored to building customers across the most relevant industries (verticals), reporting to the Head of Marketing for Verticals & Sustainability at Siemens Smart Infrastructure Buildings
• Own & develop the marketing plan for the verticals incl. metrics and budget planning, collaborating closely with the Vertical Heads, our Technical Units, Countries, Communications and your peers in Offer Marketing
• Author and orchestrate a marketing strategy that your peers and countries will be able to translate into campaigns & tactics
• Ensure planning is in line with overarching Go to Market strategy
• Articulate value proposition and strategic narrative and position our portfolio for Buildings in the most relevant industries and verticals (e.g. for Higher Education, industrial verticals, other)
• Lead & design the strategic narrative providing guidance to demand generating and Sales teams
• Ideate & craft battle cards and use cases on real life customer challenges
• Create compelling, customer-centric content that can be used in an omnichannel and multipurpose approach for digital assets, Sales collateral, whitepapers, event storylines
• Leverage market, customer and competitive insights as a basis for all of the above and where needed ideate, conduct and conclude on research in partnership with the business to create actionable insights
• Lead selected industry events from a marketing perspective, including event strategy, storyline, topic focus, and business review
• Stay up-to-date on relevant verticals trends and regulations, bringing new insights to the team

Your success is grounded in

• Education: Degree in Marketing, Computer science, business administration, or a comparable discipline
• Experience & Skills:
• • Experience in the Buildings industry and related products, portfolio and services knowledge a must have
    • Long-term professional experience in B2B Tech Marketing and proven track record in delivering complex B2B marketing projects on a global scale
    • Ability to translate thought leadership into real customer use cases by understanding both our portfolio, the industry and our customer needs
    • Understanding of concepts, practices and procedures in the most relevant vertical industries (e.g. Higher Education, industrial verticals, other)
    • Experience in content creation, customer and marketing research and analysis as well as vendor/agency management and have good knowledge of a state-of-the-art Marketing and Sales concepts, practices, metrics, and procedures
    • Knowledgeable in digital demand generation to work hand in hand with partnering teams generating demand
• Ways of working
• • Ability to w