Director of Sales, Leisure

Company Description Raffles Hotels & Resorts

The Birthplace of stories and legends since 1887, Raffles is a legendary brand, steeped in history and loved by generations past, present and future. Raffles, at distinguished landmark addresses around the world, is the vibrant heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage and the environment.

About Raffles The Palm

Opened in 2021 on the western crescent of Palm Jumeirah, the world’s largest man-made island and archipelago, this palatial beach resort, featuring 340 spacious rooms, suites and villas, is inspired by the stunning elegance of European palaces and embellished with handcrafted Italian furniture. Guests can enjoy panoramic views, a private beach, state-of-the-art entertainment and recreational facilities, including specialist boutiques, a VIP movie theatre, and signature and private restaurants complemented by exquisite banqueting and conference spaces.

More than a destination, Raffles the Palm Dubai embodies the spirit of a legendary brand, celebrated for its storied heritage since 1887 and its hallmark of intuitive, gracious service. At the palace, excellence is a craft, and every team member is a master in their field. Here, talent is not only recognized, it plays a vital role in shaping the next chapter of this extraordinary resort and its legacy within the brand.

Job Description

We invite you to join the world of luxury hospitality at Raffles The Palm as our new Director of Sales, Leisure. Reporting to the Director of Sales, you will be responsible for driving revenue growth within the assigned market segments, with a primary focus on the Leisure segment, while ensuring alignment with hotel sales strategies and standards set by the Commercial Director. You will contribute to the achievement of overall sales objectives through proactive business development, account management, and team leadership.

Key Responsibilities

Financial:

• Contribute to the preparation of the annual Sales & Marketing budget and business plan for the assigned segment.
• Achieve and exceed monthly, quarterly, and annual revenue targets, including room nights and total revenue production.
• Ensure accurate forecasting of revenues based on the most up-to-date market intelligence and booking trends.
• Monitor segment performance and recommend corrective actions to optimize revenue generation.
• Maximize profitability by focusing on high-yield accounts and premium suite business.

Administrative:

• Maintain accurate and up-to-date client records, production reports, and sales activities within relevant systems.
• Prepare and submit timely sales reports, performance analyses, and market feedback to the Commercial Director
• Assist in the preparation of the annual Sales & Marketing Plan and departmental performance objectives.
• Ensure compliance with hotel policies, procedures, and established sales standards.

Operational:

• Develop and implement a strategic solicitation plan targeting key accounts and high-potential markets.
• Manage and grow top-producing accounts within the Leisure segment, ensuring regular client visits and relationship-building activities.
• Conduct sales calls, client meetings, site inspections, and presentations to existing and prospective accounts.
• Identify new business opportunities and implement action plans to secure new revenue streams for the hotel.
• Represent the hotel at international trade shows, roadshows, and overseas sales trips as required.
• Collaborate closely with Revenue Management to align pricing strategies with market demand.
• Work in partnership with Sales, Catering, and Convention Services teams to secure required client information and close business opportunities.
• Participate actively in Revenue Meetings, Sales Strategy Meetings, and Pre-Convention Meetings.