Campaign Manager (eCommerce) (m/f/d)

Hanover, Germany Hybrid Fixed term Full Time 38,5 138766 You will carry out these tasks with enthusiasm:

• Managing online marketing campaigns end-to-end – from briefing and planning through to implementation, optimisation and evaluation.
• Translating business, brand and market objectives into integrated campaign plans across all relevant digital channels (paid search, social, display, metasearch, affiliate, CRM, onsite).
• Ensuring consistent, brand-compliant campaign implementation across all markets, taking local requirements into account.
• Planning, coordination and timing of all campaign activities, including dependencies and approval processes.
• Holistic management of paid social activities throughout the customer journey (from inspiration to conversion) and close coordination across the channel mix.
• Briefing, quality assurance and coordination of social media content in relation to platform, target audience and funnel stage.
• Definition of KPIs, continuous performance monitoring, and data-driven optimisation and derivation of learnings (“Test & Learn”).

You should bring the following to the role:

• A degree in business administration (ideally with a focus on marketing) or equivalent training
• Proven experience in managing end-to-end digital or online marketing campaigns, ideally in the e-commerce, travel, hospitality sectors or with a consumer-facing brand.
• Experience in implementing integrated multi-channel campaigns, including paid search advertising, paid social media advertising, display advertising, CRM and onsite activities.
• Proven experience in using paid social as part of broader full-funnel campaign strategies, rather than in isolation.
• Experience in cross-functional collaboration with performance marketing, content and analytics teams.
• Experience of working with media and creative agencies, as well as with influencer and user-generated content.
• Experience in a fast-paced, international or multi-market environment is highly desirable.
• Good knowledge of Microsoft Office 365
• Excellent written and spoken German and English

What we offer:

• A role with the world’s leading tourism group, offering international career opportunities
• A modern and forward-looking working environment with flexible working time models, remote working and desk sharing
• Comprehensive and personalised training opportunities and programmes
• The chance to work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes

We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or beliefs.