Business Analyst - Automotive

Job Purpose

To analyze and improve the performance of automotive dealership sales operations by delivering data-driven insights, forecasting trends, and supporting strategic decision-making.

The role also incorporates project management responsibilities , ensuring that business improvement initiatives, process enhancements, and cross-functional projects are effectively planned, executed, and delivered to maximize revenue, operational efficiency, and customer satisfaction.

Key Responsibilities

Sales Performance Analysis

• Monitor daily, weekly, and monthly sales performance across new and used vehicles against targets.
• Analyze sales trends across models, branches, and customer segments.
• Track conversion rates, enquiry sources, and lead aging to optimize the sales funnel.
• Identify performance gaps and recommend corrective actions.

Forecasting & Market Insights

• Develop sales forecasts and demand plans using historical data and market intelligence.
• Conduct competitor benchmarking and market analysis to support pricing and promotional strategies.
• Identify emerging trends and provide forward-looking business insights.

CRM & Lead Management

• Analyze CRM data, including lead response times, follow-up effectiveness, and pipeline progression.
• Identify inefficiencies in lead handling and recommend process improvements.
• Support optimization of digital campaigns and lead generation performance.

Inventory & Vehicle Allocation Analysis

• Monitor stock levels by model, variant, color, and location to improve inventory turnover.
• Support vehicle allocation and inter-branch transfer strategies based on demand patterns.
• Identify stock aging risks and recommend corrective measures.

Sales Process Optimization

• Map and evaluate the end-to-end vehicle sales journey to identify bottlenecks.
• Collaborate with sales teams to streamline workflows, approvals, and customer touchpoints.
• Drive initiatives to enhance operational efficiency and customer experience.

Project Management & Execution

• Lead and coordinate cross-functional projects related to sales performance improvement, process optimization, and business transformation.
• Define project scope, timelines, milestones, and deliverables aligned with business objectives.
• Track project progress, manage risks/issues, and ensure timely delivery.
• Facilitate project meetings, stakeholder updates, and escalation management.
• Ensure initiatives are executed in line with strategic priorities and measurable outcomes.

Reporting & Dashboards

• Develop and maintain dynamic dashboards for Sales Managers and leadership.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Provide executive-level summaries and presentations for decision-making.

Customer Behavior & Retention

• Analyze customer purchase behavior, repeat sales, trade-ins, and segmentation trends.
• Support development of loyalty programs and retention strategies.
• Provide insights to enhance customer lifecycle management and engagement.

Collaboration & Stakeholder Management

• Collaborate with Sales, Finance, Marketing, IT, and Operations teams to align analytics with business needs.
• Act as a key liaison between data, business functions, and leadership.
• Support strategic initiatives such as dealership expansion, network optimization, and new model launches.

Governance & Continuous Improvement

• Ensure accuracy, consistency, and integrity of data across systems and reports.
• Establish standardized reporting frameworks and processes.
• Drive continuous improvement initiatives across sales operations and performance management.

Required Qualifications & Experience

• 3–5 years of experience in a Business Analyst, Sales Analyst, or