Growth Lead
Women First Jobs
Description
Growth Lead – B2B Digital Platform (MEA)
Location: UAE | Scope: KSA, UAE, GCC
• Drive end-to-end partner adoption of the platform across MEA.
• Operationalize managed vs long-tail journeys with the right mix of self-service and assist.
• Build repeatable, automated growth workflows (AI-first) that scale without linear effort.
• Establish a fast experiment → learn → scale cadence across the partner funnel.
Deliverables:
Own the partner funnel (end-to-end)
• Acquisition:
Orchestrate omnichannel acquisition using campaigns, inbound triggers, and ISR handoffs.
Ensure all signals (platform, WhatsApp, email, voice) converge into a single growth flow.
• Activation:
Design frictionless onboarding and first-order journeys. Decide when partners go self-serve
vs assisted, and remove time-to-value blockers.
• Conversion:
Optimize RFQ → Deal → Order flows. Apply AI intent routing, pricing/credit nudges, and
smart follow-ups to close faster with fewer touches.
• Retention:
Build lifecycle automation—self-service account management, proactive nudges, and CX
feedback loops—to drive habitual platform usage.
• Expansion:
Scale cross-sell/upsell via recommendations, bundles, and brand programs embedded
directly in partner journeys.
Differentiate journeys by segment
• Managed (Focused) partners:
Digitally enhance account management—faster quote-to-order, transparent
inventory/pricing, and seamless blending of PAM + platform. The goal is better CX with
fewer manual steps.
• Long-tail partners:
Make the platform the default way of doing business. Prioritize self-serve discovery, quick
checkout, automated support, and ISR only where it materially improves outcomes.
Build growth loops, not one-offs
• Run rapid experiments across onboarding, journeys, messaging, and UX.
• Kill what doesn’t work; double down and codify playbooks for what does.
• Convert winning tactics into always-on workflows.
AI-first & automation-first execution
• Use CRM/CDP signals to trigger automated outreach and in-product nudges.
• Deploy AI chat/voice for intent capture, query resolution, and smart routing.
• Ensure growth systems are self-sustaining, not campaign-dependent.
Cross-functional orchestration
• Product: Shape roadmap priorities that unlock adoption and conversion.
• Engineering: Partner on fast experimentation, instrumentation, and scale.
• Analytics: Diagnose funnel friction and validate learnings.
• Digital/MarTech: Activate campaigns and lifecycle automation.
• Sales/ISR: Embed platform-first behaviors into daily execution.
Voice of the partner
• Continuously capture feedback and translate it into journey, UX, and process improvements
that increase ease of doing business
• Experience: 7–8 years in growth, product, or digital roles wit
strong B2B/platform exposure; MEA/GCC context preferred.
• Builder–Operator: Hands-on with data, systems, CRM, martech, and journeys.
• First-principles thinker: Breaks problems down, designs simple systems, and scales them.
• Fast & decisive: High ownership, bias to action, comfortable failing fast.
• Systems mindset: Obsessed with automation, AI leverage, and repeatability.
• Collaborative leader: Orchestrates across teams; communicates clearly with business