Lead Generation Manager B2B SaaS / Demand Generation Manager

Lead Generation Manager B2B SaaS / Demand Generation ManagerAbout DABBEL

DABBEL is an AI company specialized in building operations. Our software sits on top of existing Building Management Systems and optimizes HVAC systems predictively and in real time. We help commercial buildings reduce energy costs and CO₂ emissions without new hardware, without CAPEX, and without interrupting building operations.

We are now looking for a hands-on Lead Generation Manager who will take full ownership of our lead pipeline.

The Role

This is not a generic marketing role.

We are looking for someone who can own, build, manage, and improve DABBEL’s B2B lead generation engine. At DABBEL, we separate responsibilities clearly: marketing owns leads and lead pipeline generation, sales owns deals and deal progression, engineering delivers customer value, and software builds the product.

Your mission will be to create a consistent flow of qualified B2B leads for our sales team, especially across commercial real estate, industrial buildings, logistics, manufacturing, and large corporate office portfolios.

You will be responsible for identifying the right target accounts, generating leads, running outbound campaigns, improving campaign performance, and ensuring that sales receives high-quality opportunities.

What You Will Own

You will take ownership of the full lead generation process, including:

• Building and maintaining target account lists
• Identifying relevant decision-makers and stakeholders
• Running LinkedIn outreach campaigns using tools such as LinkedHelper or similar platforms
• Creating and managing email outreach campaigns
• Using lead generation and enrichment tools to build qualified contact lists
• Testing campaign messaging and improving conversion rates
• Coordinating closely with sales to understand lead quality and pipeline impact
• Managing lead data in the CRM
• Reporting weekly on lead generation performance, campaign results, and pipeline contribution
• Continuously improving our outbound engine based on data and feedback

What Success Looks Like

You will be measured by the quality and volume of pipeline you create.

Key performance indicators include:

• Number of qualified leads generated
• Number of meetings booked with ICP-fit companies
• Lead-to-SQL conversion rate
• Sales pipeline value created
• Campaign response rates
• Quality and accuracy of CRM data
• Speed of testing, learning, and improving campaigns

What We Are Looking For

We are looking for a practical, execution-driven person who knows how to generate B2B leads, not just talk about marketing strategy.

You should have experience with:

• B2B lead generation
• LinkedIn outbound campaigns
• Email outreach campaigns
• LinkedHelper or similar LinkedIn automation tools
• Lead research and list building
• CRM systems, ideally HubSpot
• Campaign tracking and reporting
• Working closely with sales teams
• Testing different messages, ICPs, and outreach angles

Experience in B2B SaaS, energy, real estate, facility management, PropTech, climate tech, or industrial solutions is a strong plus.

Your Profile

You are a good fit if you:

• Take ownership instead of waiting for instructions
• Are highly structured and data-driven
• Understand that lead generation is measured by pipeline, not by activity alone
• Can work independently and execute fast
• Are comfortable testing, failing, learning, and improving
• Know how to research companies and decision-makers
• Can write clear outbound messages
• Understand the difference between a contact, a lead, an SQL, and a real sales opportunity
• Are comfortable working in a startup environment where results matter

Nice to Have

• Experience with HubSpot
• Experience with LinkedHelper
• Experience with Apollo, Lemlist, Clay, Instantly, Sales Navigator, or similar tools
• Experience targeting real estate, facility management, energy management, or industrial companies
• German language sk