Channel & Retail Marketing Manager m/f/d – Germany, Austria, Switzerland

General Information

Req # 100017312 Career area: Marketing Country/Region: Germany State: North Rhine-Westphalia City: Essen Date: Wednesday, July 1, 2026 Working time: Full-time Additional Locations:

• Germany - Baden-Württemberg - Stuttgart

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

Your Role

This role is for an experienced channel, retail, or partner marketing professional who knows how to drive marketing impact in a large, international technology organization across Lenovo’s full technology portfolio.

The focus is on partner-funded marketing, budget governance, sales alignment, retail/channel execution, and measurable business results across PCs, devices, datacenter infrastructure, services, and solutions — not on content creation, advertising, social media, product fandom, or AI evangelism.

Your Responsibilities

• Plan and execute channel, retail, distributor, reseller, and partner marketing activities across Lenovo’s full technology portfolio
• Manage co-marketing budgets, approvals, reporting, proof of performance, and governance requirements
• Translate global and EMEA priorities into locally relevant marketing execution for DACH
• Connect PCs, devices, datacenter infrastructure, services, and solutions into clear partner- and customer-facing marketing execution
• Work closely with sales, partners, agencies, and internal stakeholders in a matrix environment
• Track results, challenge low-impact requests, and optimize future activities based on business impact

Your Profile

• Several years of experience in channel, retail, partner, distribution, alliance, or co-marketing within IT, technology, consumer electronics, hardware, software, datacenter infrastructure, services, solutions, or B2B tech
• Experience in a larger corporate, international, or matrix organization
• Ability to take a clear stance and confidently defend well-founded decisions, even under pressure
• Critical thinking skills with the ability to challenge initiatives and prioritize based on strategic value
• High level of flexibility and openness in a dynamic market environment
• Proven handling of partner-funded budgets, approvals, reporting, governance, and measurable campaign impact
• Strong understanding of channel, reseller, distributor, retail, or alliance partner ecosystems
• Ability to market beyond individual products — connecting PCs, infrastructure, services, and solutions to partner needs and business outcomes
• Highly structured, accurate, reliable, and confident in challenging unclear priorities or low-impact requests
• Native-level proficiency in German is required, along with advanced English language skills (both written and spoken) and strong presentation abilities

What Lenovo Can Offer You

• Employee Share Purchase Plan
• Employee Assista