German Speaking Performance Copywrite
Ignite Travel
BerlinOn-siteFull-Time1w ago
Description
Are you prepared to accelerate your marketing career within a highly specialized performance marketing cell? We are a lean, agile collective of 1–10 elite growth operators focused on transforming high-potential D2C brands into category leaders. Leveraging highly advanced Google Ads infrastructures, we eliminate guesswork by combining strict testing protocols, rigorous data analysis, and integrative, revenue-driven campaigns.
We are searching for a sharp, data-backed Performance Copywriter & Marketing Generalist who can crack the underlying psychology of skeptical consumer demographics and translate raw vocabulary into pure return on ad spend ($ROAS$).
Our Core Values: The G.O.B.I.G. Operational Framework
- G — Growth: Driving sustainable commercial scaling for our brand partners and continuous development for ourselves.
- O — Opportunity Driven: Placing active proactivity at the center of every initiative we launch.
- B — Best: Holding our squad to an absolute, uncompromising benchmark of elite output.
- I — Impact: Concentrating our efforts entirely on shifting core revenue metrics and real numbers.
- G — Gang: Operating as a tight-knit, highly integrated, and unstoppable corporate unit.
Your Tasks & Responsibilities
In this position, your copy will serve as the essential psychological bridge that transforms consumer cold traffic into high-value acquisitions.
- Architect High-Converting Funnels: Draft compelling advertorials and long-form sales copy tailored for D2C health, wellness, and beauty verticals (e.g., probiotic skincare, joint formulas, cognitive drinks). Your target audience is typically a mature ($45+$), highly critical demographic—your core objective is to disarm their skepticism and earn their commercial trust.
- Deconstruct Consumer Buying Motives: Deep-dive into customer forums, product reviews, support tickets, and performance analytics to isolate raw buying triggers. You will synthesize these insights into high-CTR advertising hooks.
- Orchestrate AI-Assisted Pipelines: Command our proprietary internal AI workflows to generate structural foundations, then apply your human copywriting intuition to refine the copy into a polished, human-grade final asset.
- Own Conversion Metrics: Analyze your own performance data daily. If an advertorial's traction dips, you will instantly diagnose whether the hook, lead, or angle is leaking margin, deploying a fresh copy variant within 24 hours.
- Execute with Speed & Scale: Maintain an aggressive creative testing velocity. You balance quick execution with high strategic precision, recognizing where perfectionism stalls capital and where it multiplies scalability.
Candidate Profile
We are tracking down a business-minded storyteller who can seamlessly pair deep consumer psychology with clinical data analysis to scale customer acquisition funnels.
Minimum Requirements:
- Professional Experience: 2–3+ years of documented success in Direct-Response Copywriting or Performance Marketing (Agency or high-volume Freelance background), ideally within a fast-moving D2C ecosystem.
- Linguistic Mastery: Flawless, native-level German (C2) is strictly mandatory; highly proficient English communication skills are required for internal collaboration.
- Direct-Response Toolkit: Absolute command over conversion principles, including Problem-Agitation-Solution ($PAS$) frameworks, unique mechanism development, social proof integration, o
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