Senior Marketing Manager

Do you want to work at the intersection of cutting-edge technology and workplace safety, ensuring every employee returns home safely every day? Are you excited by the challenge of helping industrial companies deploy, adopt, and scale AI-powered safety solutions in complex real-world environments? Join Buddywise!

About Buddywise

Buddywise is a leading AI-native workplace safety system that helps industrial companies prevent workplace accidents. Built on real-time video analytics, we enable HSE teams to detect, prioritize, and resolve safety risks through AI-powered insights and actions. Our customers operate in complex industrial environments where safety, operational reliability, and adoption matter more than software features alone. We're a small, fast-moving team working at the intersection of AI and workplace safety. If you thrive in a high-ownership environment and want to help industrial companies create safer workplaces, Buddywise is the place for you.

The Role

As our Senior Marketing Manager, you will own, build and execute Buddywise's marketing strategy across Europe (primary focus) and North America (secondary focus). You will work closely with Sales, Product, Customer Success and leadership while directly influencing how Buddywise is positioned, discovered, and adopted by enterprise customers across industrial sectors. Your goal is to build a scalable marketing engine that generates pipeline, supports revenue growth, strengthens our market position, and helps establish Buddywise as a category leader within industrial AI and workplace safety.

What You’ll Do

• Own and execute Buddywise's marketing strategy across account-based marketing, demand generation, content, events, and thought leadership initiatives.
• Build and run account-based marketing (ABM) programmes targeting enterprise organisations across manufacturing, logistics, forestry, construction, and other industrial sectors.
• Partner closely with Sales and leadership to generate pipeline, support strategic target accounts, and strengthen Buddywise's market position.
• Develop messaging, content, campaigns, and founder-led marketing initiatives that resonate with safety leaders, operational stakeholders, and executive decision makers.
• Measure marketing performance, analyse funnel effectiveness, and continuously improve how Buddywise generates awareness, engagement, and qualified opportunities.
• Help build and scale Buddywise's marketing function, including processes, tooling, content, events, and ways of working as the company grows.

What Success Looks Like

Success in this role is measured by pipeline generation, market engagement, commercial impact, and the quality of the marketing engine we build.

• Sales trusts marketing because campaigns consistently generate relevant engagement, conversations, and qualified opportunities.
• Target accounts actively engage with Buddywise through content, events, thought leadership, and account-based marketing initiatives.
• Marketing campaigns programmes contribute measurable pipeline and help accelerate revenue growth across key markets.
• Buddywise continues to strengthen its position as a trusted leader within industrial AI, workplace safety, and operational excellence.
• Marketing insights, customer feedback, and campaign learnings are captured and used to continuously improve how Buddywise goes to market.

What We're Looking For

Must haves

• 5 + years experience in B2B SaaS marketing, demand generation, growth marketing, field marketing, enterprise marketing, or a similar commercial marketing role.
• Strong understanding of enterprise marketing motions, including account-based marketing, SEO/AEO, demand generation, pipeline creation, and sales alignment.
• Ability to develop and execute campaigns that drive awareness, engagement, and qualified opportunities across complex buying groups.
• Strong organisational and project management skills