(Sr.) Commercial Analyst (m/f/d)

About HOLY

• HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience — for your body & the environment.
• Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand — and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €180M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).

About the Position

HOLY's Field Force is our boots on the ground — executing every day in stores across the country. As we continue to scale our retail presence, the quality of our field execution becomes a key driver.

As our (Sr.) Commercial Analyst, you are the analytical backbone of Field Sales. You sit at the intersection of data and action — transforming complex datasets into clear priorities, sharp recommendations, and measurable impact for our Raptors, RVLs, and commercial leadership.

This is not a reporting role. It's a role for someone who gets restless when data just sits there. You ask "so what?" before anyone has to — and you make sure the answer turns into something the Field Force can actually act on.

Responsibilities

• Field Force Performance Management:

Own the reporting and analysis of all Field Force KPIs — including distribution, visit effectiveness, display sales, execution quality, and productivity. Identify performance gaps and opportunities to improve in-field execution continuously.

• Opportunity Identification & Prioritization:

Analyze store, account, regional, and rep-level data to surface the biggest growth opportunities. Translate findings into clear, prioritized action plans for Raptors, RVLs, and leadership — focused on the few things that drive the most impact.

• Route-to-Market & Resource Optimization:

Support the optimization of visit frequencies, regional coverage, strike activities, and resource allocation to maximize ROI across the Field Force organization.

• Automation & Reporting Infrastructure:

Hands-on work with SQL, a solid understanding of data structures (including building and maintaining tables in the Data Warehouse), dashboard tools (Metabase, Looker Studio), and a default AI-first approach to accelerate development. The goal: systems that work without constant intervention.

About You

• Commercial Acumen: You understand how distribution, visibility, availability, and execution drive retail sales. You connect field activities to business outcomes.
• Analytical Excellence: Strong in Excel/Google Sheets, SQL, and BI tools (Metabase, Looker Studio, or similar). You can take a complex dataset and turn it into a simple, actionable business recommendation. AI-first by default.
• Action-Oriented: Your analysis always answers two questions: So what? and What do we do next? Reporting for the sake of reporting doesn't interest you.
• 80/20 Thinker: You identify the few opportunities that generate the majority of commercial impact — and you help the organization focus accordingly.
• Builder Mentality: You enjoy creating infrastructure and systems in a fast-scaling environment, while staying close to the operational detail and the people using your output.
• Strong Communicator: You translate analytical complexity into clear, confident recom